A Quiet Corner of Kyiv, Filled with Possibility
The morning light in Kyiv fell softly on an old, character-rich location — a place where silence carried stories and shadows held dreams. It was here that MINT, a contemporary Ukrainian womenswear brand, brought its newest campaign to life. And stepping into the spotlight were the women of BRANDFACE — women who came not from traditional modeling backgrounds, but from journeys of transformation, rediscovery, and courage.
The atmosphere felt almost cinematic: the fluid movement of MINT’s signature silk met the quiet confidence of women who had dared to enter the world of fashion on their own terms.
MINT: Elegance Woven Into Every Thread
Founded in 2016 by Yuliia Knyzhka and Oksana Rozhko, MINT has shaped its identity around elegant minimalism, harmony, and the kind of femininity that feels both modern and timeless. Their fabrics — soft, silky, and tactile — are created to flow naturally with the body, honoring the individuality of each woman.
In this campaign, the brand’s philosophy came alive not through professional models, but through real women who brought authenticity, emotion, and life to every frame.
The Women Who Became the Faces of MINT
The campaign proudly features BRANDFACE participants who stepped into their own stories:
Iryna Zhuzha, Svitlana Kanochkina, Viktoriia Borodina, Solomiia Vitrova, Alla Chumachenko, Iryna Leshchenko, Tetiana Doroshenko, Olena Drobotenko, Nadiia Fenchenko, Olha Rusyna, Inna Zhurba, Iryna Kotliarova, Anna Panasiuk, and Tetiana Polishchuk.
Each brought her own quiet strength — a reminder that fashion is not only about clothing, but about becoming.
BRANDFACE: Where Dreams Enter the Fashion World
For seven years, BRANDFACE has been reshaping how women enter fashion. It is a platform built on education, real guidance, and genuine opportunities — not promises. Whether someone is 18 or 58, a teacher or a doctor, an entrepreneur or a homemaker, BRANDFACE opens the door to fashion shoots, brand collaborations, runways, and professional creative teams.
It is one of Ukraine’s rare initiatives where aspiration meets action — and women walk away with transformed confidence and tangible results.
Moments of Real Transformation on Set
During the shoot, the set became a space of emotion — not staged, but sincere. As the camera clicked, many participants shared their inner revelations:
“I joined BRANDFACE because I wanted to try something new.
And today, standing in a silk MINT dress, I realize I am capable of more than I ever imagined.”
— Nadiia Fenchenko
“I always believed shoots like this happened somewhere ‘far away’ — not for someone like me.
Today I am part of this process, and it feels incredible.”
— Svitlana Kanochkina
And then came a voice that embodied the spirit of the project:
“At 57, you can begin a new path in fashion — just as you can at any age.”
— Iryna Leshchenko
These were not just quotes; they were declarations of self-belief.
A Founder’s Vision: Empowerment as a Mission
BRANDFACE founder Malika Beatrice shared a perspective that echoed through the entire set:
“For me, this shoot is more than a collaboration. It is proof that our country creates real opportunities for women.
We are proud to build a space where every woman can open up, evolve, and rise.
It brings me joy to inspire women around the world to become stronger, more confident, and better versions of themselves.”
Her words captured what the shoot symbolized — not merely fashion, but transformation.
A Synergy That Elevates Ukrainian Fashion
The partnership between MINT and BRANDFACE felt natural. Both teams share a deep belief in the power of authenticity, beauty, and confidence. For MINT, the campaign highlights its aesthetic through the stories of real women. For the participants, it becomes a career milestone, a creative experience, and a step into professional fashion.
Together, they create a synergy that pushes Ukrainian fashion forward — not through spectacle, but through sincerity.
There Are No Ordinary Women Here
As the shoot wrapped, one truth stood shining:
Every woman present had chosen to try.
To step into a new space.
To transform. BRANDFACE and MINT remind the world that there are no ordinary women — only women who dare to take the first step. And those steps become paths that inspire countless others.
Credits:
Photograph : Anton Tkachenko
Project: Brand Face
Stylist: Kirill Savchenko
Make up & hair: 96 group agency
Producer: N1 Buro
Clothes: Mint
